Maserati’s ONE OF ONE New Customization Program
Maserati’s new ONE OF ONE customization program features Italian artisanal craftsmanship with the finest finishes. To create a completely unique vehicle, perfectly tailored to the person who drives it the Maserati design team works closely with each and every client. Clients can choose from thousands of exterior and interior options so they can perfectly customize their Maserati to their taste.
The 2019 New York International Auto Show
At the 2019 New York International Auto Show, Maserati revealed its latest ONE OF ONE customized vehicle, a personalized Levante GTS SUV crafted for two-time NBA Champion and Naismith Memorial Basketball Hall of Fame inductee Ray Allen. Accord to our article co-author, Fullerton Maserati (Somerville, NJ,) the customized Levante was inspired by the City of Miami where Ray Allen played for the Miami Heat.
Inspired By The City Of Miami!
Ray Allen worked alongside the Centro Stile Maserati design team to create a vehicle that captured his love for Miami. To perfectly embody his love for the city Ray shared his story with the design team creating a bond that transcended into a completely customized Maserati Levante GTS SUV. Ray received the keys and saw his personalized Maserati for the very first time, along with the rest of the world, at the New York International Auto Show.
The completely custom Maserati Levante GTS ONE OF ONE features “Blue Astro” tri-coat exterior paint with a matte finish. The “Blu Astro” paint color was inspired by the city of Miami along with the astral blue color of the galaxy. The matte “Blue Astro” finish can also be found on the brake calipers. The exterior of the customized Levante GTS receives an even sportier look thanks to carbon fiber exterior details on the side mirror covers and door handles. The exterior is further enhanced with deep dark chrome finish details on the air vent covers, grille, exhaust tips, license plate bracket, the Maserati and Levante badges, and the trident badge on the rear pillar. The same deep dark chrome tint can also be found on the 22-inch diamond rims. The nocturnal look of the Levante GTS perfectly encompasses the feel of Miami’s nightlife.
Interior Is Inspired By Blue Denim!
The interior colors of the center console, instrument panel, door panels, and seats of the Levante GTS were inspired by blue denim. The special blue denim color of the leather was achieved by using a particular leather-working process. The leather was aniline-dyed with vegetable tanning which results in a completely one of a kind product. The interior trims, door panel inserts, dashboard insert, and center console are characterized by carbon fiber with blue thread woven in. The blue accents are reminiscent of the sea and the cityscape of Miami.
The Maserati Centro Stile design team then created special floor mats inspired by Ray’s love of basketball. The XL Extralight material is inspired by sneaker soles, while the textile of the floor mats is inspired by the strings of a basketball net.
The design team also added two hidden treasures to Ray Allen’s Levante GTS ONE OF ONE. The first is found on the backlit door sill inserts, a laser engraving reading Maserati “for Ray.” The second is found when one sits in the backseat of the Levante GTS, there behind the driver’s headrest, you’ll find Ray’s embroidered signature.
Maserati’s ONE OF ONE program will roll out to North American dealers in the near future so you can get your own completely customized Maserati.